FDM Spices Things Up

“I have confidence from the first time I get them on the phone that they understand our needs, are energized about the project, and will deliver on our goals.”

– Ed Landry, VP of US Sales, McCormick & Company, Inc.
We’re hard at work at Freedom Digital Media as the summer months arrive. Recently, we’ve had the pleasure to work with McCormick in executing an introduction video, closing video, and still photography coverage for their annual sales meeting. This project was a complete group effort, with Jeff at the helm producing and overseeing the creative aspects while working closely with the client to achieve their vision.

Prior to the event, Jordin planned, organized, and researched assets. She provided ideas, contacts, and sources in the early stages of the pre-production process to develop the look and overall style of the intro video, which would open the meeting on the first day. Editor Richard Jones took Jordin’s initial cut and added text elements, 3D visual effects, and a final music mix.

During the three-day meeting, Jeff covered every event as a still photographer, while Nick served as director and editor. He built the closing video, which would serve to recap the meeting from Jeff’s still images as they came in from the field. More than just a photo slideshow, Nick took it to the next level by adding 3D elements and custom animations featuring the meeting’s theme, “Play to Win.” FDM had a full Mac Pro edit suite on site at the hotel so we were able to work quickly in After Effects, delivering the final video ahead of schedule.

The client was extremely pleased with the outcomes of both videos and the stills, and plans to use the still images in future projects.

“This is our third consecutive year partnering with Freedom and once again they have over-delivered. I have confidence from the first time I get them on the phone that they understand our needs, are energized about the project, and will deliver on our goals. This year they exceeded our expectations again with a beautiful motion graphics package that even animated our theme logo.”

– Ed Landry, VP of US Sales, McCormick & Company, Inc.

Posted on August 13, 2013 in Places, Sales Meeting

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